As the world economy embraces digital transformation, the importance of digital marketing is escalating. Unlike traditional methods, it targets niche markets globally, yielding substantial profits with minimal costs. It’s conversion-focused and easily measurable.
Recognizing the value of digital marketing is crucial for small firms, major corporations, students, recent graduates, and traditional marketers. To ensure sustained growth in the modern era, adopting digital marketing strategies is essential.
Key digital marketing platforms include Social Media Marketing, Influencer Marketing, Content Marketing, Email Marketing, SEO, PPC, and Affiliate Marketing.